Nigeria is a major agricultural country with about 70% of her population engages t in farming and food production. Agriculture's contribution to the GDP is approximately 7%. Also, industry in Nigeria is based on small-scale manufacturing, food processing and multi-national corporations. Their activities are concentrated in the urban centers of Lagos, Abuja, Port-Harcourt, Ibadan, Aba, Onitsha and Kano
Food processing sub-sector possesses the greatest potential for growth in Nigeria. Growth rate of more than 9% is envisaged looking at growing urbanization, population explosion and changing food consumption pattern among Nigerians for natural foods and products. This has inevitably increased daily consumption of plantain and its derivatives.
Plantain flour is the product of dried and pulverised plantain slices. It is called “elubo agbagba” in some Yoruba speaking areas of Nigeria where its normally made into dough called “amala” having being reconstituted in boiling water.
The increasing consciousness for consumption of healthy foods (as prevention is better than cure) has being a major force driving the demand for healthy foods (like plantain flour) in Nigeria. Plantain is rich in vitamins most especially Ascorbic acid (Vitamin C) and carotene and its low fat content makes it a delight for people suffering from cholesterol related ailments.
Many diseases such as obesity, diabetics, gallstone, coronary heart and colon cancer have been linked to the consumption of refined and fibre depleted diets. Plantain has been listed as one of the major high fibre rich foods. This implies that consumption of plantain meals will bring succor to those suffering from the diseases enumerated above.
Also, plantain is relatively rich is protein (between 3.0 to 3.5%) compared to other fruits. Hence, it could be used in formulating protein supplement diets for both children and the adults. The low level of sodium in plantain also makes it a ready source of raw material for formulating low sodium diets.
The SWOT analysis showed that the opportunities of the business outweigh the challenges and was concluded that instant plantain flour idea is healthy and feasible in Nigeria
Food processing sub-sector possesses the greatest potential for growth in Nigeria. Growth rate of more than 9% is envisaged looking at growing urbanization, population explosion and changing food consumption pattern among Nigerians for natural foods and products. This has inevitably increased daily consumption of plantain and its derivatives.
Plantain flour is the product of dried and pulverised plantain slices. It is called “elubo agbagba” in some Yoruba speaking areas of Nigeria where its normally made into dough called “amala” having being reconstituted in boiling water.
The increasing consciousness for consumption of healthy foods (as prevention is better than cure) has being a major force driving the demand for healthy foods (like plantain flour) in Nigeria. Plantain is rich in vitamins most especially Ascorbic acid (Vitamin C) and carotene and its low fat content makes it a delight for people suffering from cholesterol related ailments.
Many diseases such as obesity, diabetics, gallstone, coronary heart and colon cancer have been linked to the consumption of refined and fibre depleted diets. Plantain has been listed as one of the major high fibre rich foods. This implies that consumption of plantain meals will bring succor to those suffering from the diseases enumerated above.
Also, plantain is relatively rich is protein (between 3.0 to 3.5%) compared to other fruits. Hence, it could be used in formulating protein supplement diets for both children and the adults. The low level of sodium in plantain also makes it a ready source of raw material for formulating low sodium diets.
The SWOT analysis showed that the opportunities of the business outweigh the challenges and was concluded that instant plantain flour idea is healthy and feasible in Nigeria
Project Brief
1.1 Objective
1.2 Proposed Capacity
1.3 Legal Status
Market Analysis
2.1 Industry Overview
2.2 Market Demand and Supply
2.3 Market Segmentation
2.4 Competitor Analysis
2.5 Pricing Strategy
Production Process
3.1 Process Technology
3.2 Machinery and Equipment
3.3 Raw Material Sourcing
3.4 Production Timeline
Financial Analysis
4.1 Breakdown of Capital Expenses
4.2 Breakdown of Working Capital
4.3 Cost and Profitability Analysis
4.4 Key Assumptions
Business Operations
5.1 Manpower Requirement
5.2 Key Operational Processes
5.3 Quality Control Measures
5.4 Regulatory Compliance
Marketing Strategy
6.1 Target Market Identification
6.2 Marketing Channels
6.3 Branding and Promotion
6.4 Sales Forecast
Risk Management
7.1 SWOT Analysis
7.2 Risk Assessment and Mitigation Strategies
7.3 Contingency Planning
Conclusion
8.1 Key Success Factors
8.2 Future Outlook
8.3 Recommendations
1.1 Objective
1.2 Proposed Capacity
1.3 Legal Status
Market Analysis
2.1 Industry Overview
2.2 Market Demand and Supply
2.3 Market Segmentation
2.4 Competitor Analysis
2.5 Pricing Strategy
Production Process
3.1 Process Technology
3.2 Machinery and Equipment
3.3 Raw Material Sourcing
3.4 Production Timeline
Financial Analysis
4.1 Breakdown of Capital Expenses
4.2 Breakdown of Working Capital
4.3 Cost and Profitability Analysis
4.4 Key Assumptions
Business Operations
5.1 Manpower Requirement
5.2 Key Operational Processes
5.3 Quality Control Measures
5.4 Regulatory Compliance
Marketing Strategy
6.1 Target Market Identification
6.2 Marketing Channels
6.3 Branding and Promotion
6.4 Sales Forecast
Risk Management
7.1 SWOT Analysis
7.2 Risk Assessment and Mitigation Strategies
7.3 Contingency Planning
Conclusion
8.1 Key Success Factors
8.2 Future Outlook
8.3 Recommendations
$70 (N100,000)
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